We can help you make changes to your website that will help your customers find you on search engines like Google, Bing and Yahoo.



We can help you make changes to your website that will help your customers find you on search engines like Google, Bing and Yahoo.

Over 25 Years Collective Expertise

PPC Ad Content

At Pure Marketing, we specialise in all sectors surrounding PPC, one of those being PPC content. Writing PPC ad copy is an often overlooked component of advertisements; however, it’s still equally as important as other factors. From doing the essential PPC keyword research all the way to doing the marketing itself, all of the PPC ad copy best practices are taken into consideration at Pure to help elevate the presence of your business online.


What Is PPC Ad Copy?

PPC ad copy, or Pay-Per-Click Advertisement in the long form, is the written content that accompanies any of your paid advertisements. This is the concise yet persuasive text that appears in your ads, with the aim of this PPC content being to capture a potential customer’s attention. This conveys you as the seller’s message and can also be used to entice members of your target audience to commit by including various calls to action.

What Are PPC Keywords?

PPC keywords are the specific phrases and terms used in the PPC content that you, as an advertiser, will bid on to trigger the ads in question when a user searches for these specific queries. Selecting the appropriate PPC keywords is vital when first launching an ad campaign, as this determines what audience you will reach.

PPC Keyword Research

Choosing relevant PPC keywords is important to ensure your ads remain both effective and successful, and this is where PPC keyword research comes into play. This process involves analysing different keywords and identifying which ones your intended audience is likely to use when searching for the products or services you offer. Not only can PPC keyword research help advertisers understand the overall search landscape, but it can also help spot new potential opportunities that can increase both the cost-effectiveness and general performance of a PPC ad campaign.

Writing PPC Ad Copy

However, incorporating the appropriate PPC keywords requires writing PPC ad copy that is crafted using compelling, creative writing as well as strategic messaging. The ad copy should be attention-grabbing and relevant to the query of the user; it should also encourage them to take action. Regardless if it is a product or service that the advertisement is tied to, writing PPC ad copy that can resonate with the desired target audience is a key factor that can help drive both clicks and potential conversions.


Why Work With Us?

Honest & Professional Advice

We have over a decade of experience in digital marketing, delivering results for clients in every sector imaginable. Whether you are a retail business or operate a trade website, we have a solution to fit your needs.

Whatever the size of your business, we can help, from start-ups to established businesses with a multi-million pound turnover.

PPC Content Marketing

All of the same things we have already mentioned can be applied directly to PPC content marketing. Instead of directly pushing a product or service, PPC content marketing instead promotes valuable content in the form of blog posts, infographics and even videos to increase a brand’s overall visibility. In turn, this can attract higher-quality traffic and subsequently help with lead generation. This specific strategy aligns with the advertising efforts and is why writing PPC content is so important in an overall marketing strategy.

PPC Content Agency UK

From writing PPC ad copy to creating PPC content in general, we here at Pure Marketing specialise in all of these different areas. Combining all of these different content elements together can help maximise and optimise the performance of a campaign. Thanks to the in-depth PPC keyword research that we do, we can really elevate the presence of your ads as well as help drive the correlating results!

Scroll to Top