SEO

Audits

We can help you make changes to your website that will help your customers find you on search engines like Google, Bing and Yahoo.

SEO

AUDITS

We can help you make changes to your website that will help your customers find you on search engines like Google, Bing and Yahoo.

Over 25 Years Collective Expertise

SEO Audits

SEO audits are comprehensive pieces of website analysis aimed at identifying opportunities to improve its visibility and ranking on search engines. Through these audits, we here at Pure Marketing meticulously examine various aspects of your site and see how to improve search engine optimisation going forward, devising strategies to amend any potential issues and elevate your overall online business in alignment with any specific targets.

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What Is An SEO Audit?

A website SEO audit involves reviewing your website to assess its effectiveness in search engine rankings. This process involves examining various aspects of your website, such as its structure, content, and technical setup, to identify areas that can be improved to boost its search engine visibility.

During an audit, the website’s content is evaluated for quality and relevance, ensuring it aligns with what people are searching for. This includes reviewing keywords, which are the terms people use in their searches, and making sure the website’s content includes these in a natural and useful way.

The audit also looks at the website’s structure, ensuring it’s organised logically and is easy to navigate. Checking if links within the site are working correctly and whether the website is structured in a way that search engines can easily understand and index its content are two key aspects that encompass the auditing process.

Another key part of the audit is assessing the website’s technical setup. Ensuring the website loads quickly, is secure, mobile-friendly, and has no technical issues that might prevent it from being properly indexed and ranked by search engines are important factors that can all be taken into consideration in order to develop an appropriate strategy..

Additionally, the audit examines external factors like backlinks, which are links from other websites to your site. These are important because they act like votes of confidence, signalling to search engines that other sites find your content valuable.

Overall, an SEO site audit is like a health check for your website, pinpointing strengths and weaknesses in how it’s set up and how it performs in search engine rankings. The goal is to identify opportunities to improve the website’s visibility and ranking in search results, making it more likely to be found by users and your desired target audience.

Why Work With Us?

Honest & Professional Advice

We have over a decade of experience in digital marketing, delivering results for clients in every sector imaginable. Whether you are a retail business or operate a trade website, we have a solution to fit your needs.

Whatever the size of your business, we can help, from start-ups to established businesses with a multi-million pound turnover.

What Are E-commerce SEO Audits?

An e-commerce SEO audit is a thorough evaluation of an online store’s website, specifically focusing on how well it ranks in search engine results. This type of audit is tailored to the unique aspects of e-commerce sites, like product listings, categories, and customer reviews, all of which are highly important to any online brand or business.

The audit starts by examining the website’s content, particularly the product descriptions and category pages. It checks if the content is not only appealing and useful to potential customers but also if it includes relevant keywords that shoppers might use when searching for these products online.

Next, the structure of the e-commerce site is reviewed. This ensures that the website is easy to navigate, with a logical layout that helps customers find what they’re looking for quickly. It also includes checking the functionality of search features, filters, and sorting options, which are crucial for a good shopping experience for any visitors.

Technical aspects are also a significant part of the audit. This includes optimising the website’s loading speeds, making sure it is secure (especially important for online transactions), and is mobile-friendly, as a lot of online shopping is done on mobile devices. The audit also looks for any technical issues that might prevent search engines from indexing the site properly, allowing you to identify these and make any changes accordingly.

For e-commerce sites, the audit pays special attention to customer reviews and ratings. These are important not only for SEO but also for building trust with potential customers. The audit checks how these reviews are integrated and displayed on the site, as these can be sources of legitimacy and confidence for any customers visiting your site.

An e-commerce SEO audit also involves evaluating external factors like backlinks and social media presence, as these can significantly impact how well the site ranks in search engine results. Although some of these may seem like small things, they all combine to contribute to the presence of your brand online.

SEO Audit Agency UK

As a whole, E-commerce SEO audits are a specialised process that look at the unique elements of e-commerce websites, aiming to improve online visibility and sales by maximising their effectiveness. Coincidentally, all of these areas are ones we at Pure Marketing are experts in, being able to take advantage of these factors to the fullest in order to elevate your online business.

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