SEO Website

Migrations

We can help you make changes to your website that will help your customers find you on search engines like Google, Bing and Yahoo.

SEO WEBSITE

MIGRATIONS

We can help you make changes to your website that will help your customers find you on search engines like Google, Bing and Yahoo.

Over 25 Years Collective Expertise

SEO Website Migrations

An SEO migration strategy refers to the process of making significant changes to your website. From updating its structure, design, content, and user experience to moving it to a new domain or content management system, these aspects can ensure that your site maintains its search engine rankings, traffic, and conversions. Having a strong SEO migration strategy is essential to protect your website from issues that come with this change, with all of these factors being areas we here at Pure Marketing have expertise in.

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What Is a Website Migration?

Website migrations can be thought of as moving a website from one location to another, much like moving a physical store to a new address. Imagine your website as a shop in the digital world. Just as you might move a physical store to a better location, better building, or for various other reasons, websites also sometimes need to be moved. This process is called website migration.

There are different reasons for migrating a website. You might want to change the address (domain) of your website, move to a better hosting service that keeps your site online, or change the structure and design of your website. Each of these changes is like moving your shop to a place with better foot traffic, a nicer building, or a larger space.

During e-commerce website migrations, it’s essential to carefully transfer all product information, ensure that the shopping cart and checkout processes work correctly in the new location, and maintain search engine rankings so people can still find the store online. All in all, it is a detailed and careful process that requires a well-thought-out strategy.

Why Do You Need To Consider SEO in Website Migrations?

Considering an SEO migration strategy is crucial for several reasons. Firstly, your website has likely accumulated search engine rankings for various keywords over time, which are essential for driving organic traffic. A site migration without SEO consideration can result in losing these rankings, as search engines might struggle to understand the new structure or location of your content.

Maintaining web traffic is also a key concern. The primary source of traffic for many websites is through organic search. If your site loses its search rankings due to migration, this can lead to a significant drop in traffic. Ensuring SEO is part of the migration plan helps maintain or even improve your traffic levels.

Another important aspect is protecting your website’s domain authority, which influences how well it ranks in search results. This authority is built over time, and a poorly executed migration can negatively impact it. SEO migrations help in transferring the established authority to the new site structure or domain without losing any of this pre-existing authority.

Why Work With Us?

Honest & Professional Advice

We have over a decade of experience in digital marketing, delivering results for clients in every sector imaginable. Whether you are a retail business or operate a trade website, we have a solution to fit your needs.

Whatever the size of your business, we can help, from start-ups to established businesses with a multi-million pound turnover.

During migration, URLs often change, and without proper SEO planning, this can lead to broken links both within your site and from external sites linking to you. Broken links are bad for user experience and can harm your SEO performance. Additionally, SEO isn’t just about pleasing search engines; it’s also about providing a good user experience. A migration that considers SEO will ensure that users can find what they’re looking for quickly and easily, which is vital for keeping them engaged with your site.

Even with the best planning, some level of disruption is inevitable in a site migration. However, with a solid SEO migration strategy, you can minimise this disruption and recover quickly, ensuring your site continues to perform well in search results and is up in running without any lingering issues.

Lastly, a site migration is often a good opportunity to improve SEO practices and set a stronger foundation for long-term online success. By integrating SEO into the migration process, you can take advantage of this opportunity to enhance your site’s overall search performance.

Incorporating an SEO migration strategy into a site migration is essential to ensure that the changes you make don’t undermine your site’s visibility in search engines, traffic levels, and user experience. It’s about making sure that the investment you’ve made in your site’s online presence continues to pay dividends even after significant changes.

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