Technical

SEO Services

We can help you make changes to your website that will help your customers find you on search engines like Google, Bing and Yahoo.

TECHNICAL

SEO SERVICES

We can help you make changes to your website that will help your customers find you on search engines like Google, Bing and Yahoo.

Over 25 Years Collective Expertise

Technical SEO Services

A technical SEO strategy involves optimising a website to ensure it is accessible and understandable to search engines, which is crucial for good search engine rankings. It includes tasks like submitting sitemaps to Google, creating an SEO-friendly site structure, improving website speed, and ensuring mobile-friendliness. Looking at this holistically, it is all incredibly important because if search engines can’t access or understand content on a site, it won’t rank well, regardless of the content’s quality.

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What Is Technical SEO?

Technical SEO for E-commerce sites involves optimising the infrastructure of a website so that search engines can crawl and index it more effectively. It encompasses aspects like site architecture, mobile optimisation, page speed, SSL implementation, and a whole number of other important aspects. Unlike on-page SEO, which deals with content and keywords, or off-page SEO, which is centred around building external links and social signals, technical SEO is about the more technical aspects that influence a site’s search visibility.

Why Should You Optimise Your Site’s Technical SEO?

Optimising your site’s technical SEO services is crucial for a number of reasons. One of the main ones is that it enhances visibility and rankings in search engines. If search engines struggle to crawl and index your website, your content value or information it may provide. Using a technical SEO consultant can ensure that your site is accessible and understandable to search engines, two factors which are essential for good rankings.

Additionally, a technical SEO agency plays a significant role in improving user experience, something which is also highly important in regards to your online business or brand. Aspects like site speed optimisation and mobile-friendliness directly contribute to how users interact with your site. What’s more, a website that loads quickly and is easy to navigate on mobile devices keeps visitors engaged, in turn reducing bounce rates and potentially increasing conversions.

Google’s ranking factor actually takes into consideration elements like page speed and mobile-friendliness. Websites optimised for these factors are more likely to rank higher in search results. By implementing these pieces of technical search engine optimisation, it aligns your website with Google’s criteria, improving its chances of better visibility.

Lastly, technical SEO training is vital in avoiding and resolving duplicate content issues. Duplicate content is essentially when the same content appears more than once on your site, and this can dilute your SEO efforts by confusing search engines about which page to rank. By addressing these issues, you ensure that your SEO efforts are focused and effective in relation to your specific goals, leading to a more streamlined and efficient approach to ranking your website.

In essence, optimising your site’s technical SEO is not just about pleasing search engines. It’s also about providing a seamless and enjoyable experience for your users, which can subsequently lead to better engagement and conversion rates, two things that are applicable to almost any online business.

Why Work With Us?

Honest & Professional Advice

We have over a decade of experience in digital marketing, delivering results for clients in every sector imaginable. Whether you are a retail business or operate a trade website, we have a solution to fit your needs.

Whatever the size of your business, we can help, from start-ups to established businesses with a multi-million pound turnover.

Are Technical SEO Audits Important?

Technical SEO audits are indispensable for any website aiming to sustain and enhance its presence in search engine results. By tackling technical issues and optimising various aspects of your site, you can significantly improve both the user experience and your rankings in search engines.

The importance of a technical SEO agency lies in its ability to identify and rectify problems that could impede your website’s performance in search results. Conducting regular audits helps in keeping up with the evolving best practices and guidelines set by search engines, enhancing both the visibility and user experience of your site. This continuous process is vital for sustaining and boosting your website’s rankings over time and is something we here at Pure Marketing specialise in fully.

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